It can also provide you with thorough recommendations for restoring, as well as improving your SEO. That allows your company to start driving measurable results from your SEO. As company teams evolve, it’s not uncommon for SEO strategies to falter. For example, a new hire may not understand SEO, which can lead to the creation of unoptimized content or the implementation of bad SEO practices.

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Such clean-ups contribute to boosting your website’s visibility in search engines, growing traffic, and generating more leads. However, we were always able to recover and grow after traffic declines because we were really diligent about auditing the stuff that was causing the decline. Want to improve your website’s ranking in search engine results pages (SERPs)?

PPC allows you to buy immediate visibility, making it a fast-track option for driving traffic to your site. Your pages should each have unique titles, headings, and meta descriptions that include unique keywords describing their content. It’s important that every page you have targets unique keywords because if they target the same keywords, Google won’t know which one to show in search results. It’s also possible that you’ll lose rankings in Google search results since Google is dedicated to providing a positive user experience for its searchers. Search engine optimization isn’t a once-and-done digital marketing tactic. It’s a strategy, and one that’s helped businesses grow their companies, enter new markets, and energize their local economies.

Based on this analysis, I collaborated with our copywriters to create entirely new content. An SEO audit helps identify bad backlinks that harm your rankings and opportunities for acquiring high-quality backlinks to boost your site’s credibility. Check your site performance, as site SEO Anomaly speed and user engagement greatly impact success. Pages that load slowly are annoying for users and can give you a poor score in the eyes of search engines. Low engagement rates can hurt your results, as users might stop visiting your site.

I also refined the content to better match user intent, focusing on long-tail keywords and more specific phrases. For instance, instead of just targeting “SEO tools,” I shifted one page to focus on “best SEO tools for small businesses.” Recovering from an SEO penalty is like rebuilding trust—you have to start with a clean slate. One time, I dealt with a manual penalty caused by low-quality backlinks. The first step was conducting a thorough backlink audit, identifying toxic links using tools like Ahrefs and Google Search Console. An SEO audit is essential to succeeding in terms of Search Engine Optimization.

• Auditing can be a great way to catch these items, as well as find outdated practices that could be holding your website back.
• While SEO clients often hesitate about changing visible content, they usually feel comfortable adding structured data because it’s invisible to website visitors.
• You should also regularly review Google Search Console’s Crawl Stats report to see how many pages Google crawls per day.
• After only a few minutes into an SEO audit on a client website, experts can usually estimate just how much value SEO value it has.

SEO vs SEM: Key Differences and Which One You Should Focus On

Where you want to be is everywhere people are searching for you – your products, your services, or the things you know a lot about. Scores varied from 80 to 90 depending on the tool, and tools that use a letter system to score the site generally returned an “A”. In the real world, once you fix the big things you’re going to get into diminishing returns on your time. The Seobility content report covers more than just the aspects mentioned above.

A 404 is a “page not found” error, generally caused by broken links and images within your site. For example, if a page on your site links to a piece of content that has since been deleted, anyone who clicks that link will get a 404 error. As with beefing up thin content, there are certain pages on your site where it’s not going to be feasible to fully optimize for target and ancillary keywords. You’ve squeezed “employee scheduling software” onto your homepage in multiple places. That’s a keyword best reserved for a blog post (check out our SEO blog post templates here).

Test your site’s navigation to ensure intuitive menus and internal search bars produce accurate results. Evaluate whether CTAs are placed effectively, particularly above the fold or after key content. Avoid heavy-handed popups—test exit-intent tools to ensure prompts or discounts aren’t disruptive. Collect insights from these tests to refine your site for better usability and interaction.

But Google is also continuously adapting how they assess your site’s speed. Which measures how fast your website responds to user interactions. Second, Google started using their mobile-first indexing process a while ago. Featured snippets can DRAMATICALLY increase your organic traffic. A free Semrush account lets you audit up to 100 URLs with Site Audit.