Not to mention its SEO report generator, which allows you to download detailed analyses straight to your computer. Once you get acquainted with it, it should take 15 minutes max to optimize a page. In addition, SEO Analyzer allows you to download the report as a PDF and that can be useful for agencies, too. It’s also useful for anyone who wants to compare their performance to that of competitors. This tool, along with the Chrome extension, can be BHS Links used by marketers during discovery calls with potential clients.

Google Analytics 4

To be honest, at Ahrefs, we’re not bothered by these engagement metrics. I have not tracked them at any time during the last 10 years of my career, either. Traditionally, you’d track bounce rate, time on site, and scroll depth. LinkedIn bundles reactions, comments, and reposts into one “engagement” number. You can get that data straight from your native social media analytics for free. Traffic growth is the most direct way to see if your content strategy is working.

• The tool looks at search engine results pages and finds which keywords belong together.
• Link building specialists and technical SEO experts prioritize backlink research and need detailed competitive link analysis for campaigns.
• This revolutionary platform combines advanced technology and a super intuitive design, making it easier than ever to optimize your content and boost your SEO game.
• In addition to search visibility, SEO drives quality traffic, improves user experience, and helps you stand out in search results.

Also, research from Ziff Davis shows LLMs like Open AI prefer content from authoritative websites. Hence, optimizing for SEO increases your chances of appearing in generative search features like AI overviews, ChatGPT, and Claude AI. Search engines use automated bots called “crawlers” or “spiders” to scan websites. These bots follow links from page to page, discovering new and updated content across the web. If your site structure is clear and content is regularly refreshed, crawlers are more likely to find all your pages.

How to Use Dynamic Content on Shopify to Increase Engagement

You can also monitor your keyword rankings directly in your WordPress dashboard. You can view your Google Search Console report and see the top 50 search terms your website ranks for. If you want detailed SEO reports and SEO analysis features, then premium plans start at $117.33 per month (billed annually) and give you full access to website, SEO, and traffic data. We use Semrush here at WPBeginner for a lot of SEO tasks like tracking keyword rankings and keyword research.

This tool will also display the keywords that your website currently ranks for, along with the impressions, position, click-through rate, and more. You can use this information to improve your click-through rate and get more traffic. You can use this data along with the optimization tips provided by AIOSEO to boost your rankings. For example, if you find an article that ranks in the 11 or 12th position, then you can optimize it to bring it to the first page. You can set the fetching frequency to monthly, weekly, or daily, and even fetch the keyword rankings on-demand if needed. The success of your website’s SEO strategy largely depends on using the right tools for analysis and optimization.

Still, SEO checkers and website analyzers are a great place to start. Obviously Google’s own search optimization tools are powerful, accurate, and indispensable—they just don’t fit neatly onto this list. Even if you spend up on every product on this list, you’ll probably still use these free tools. While it’s available for free, it’s a fantastic way to spot-check your SERP rankings from different locations without the need for a VPN or incognito browsing.

The issue with this approach is that the time spent compiling and processing data with these platforms adds up quickly. But there is a process to take this raw data from SEO tools and make sense of it for you and your clients. This includes identifying key metrics, visualizing data, and writing summaries.

Some messages pertaining to use of “noindex” or robots.txt file issues, may seem technical. It provides a user-friendly way to edit your robots.txt file, or to remove an unwanted “noindex” tag. These are issues which most site owners will never have to deal with, though. For high-volume requests, SERProbot has a paid service starting at $4.99/month. Whether you choose the free or premium version, AIOSEO can help you rank higher and attract more organic traffic to your website.