In addition, you’ll BHS Links examine how AI is reshaping SEO—from content generation to algorithm updates—and how to adapt your strategy accordingly. If you’re looking for one of the best SEO tools that can help you power up your search engine rankings, RevenueCloudFX is the perfect tool for you. It checks backlinks in bulk, and Majestic even offers a “topical trust flow” to display your proximity to industry authorities.

What is SEO? A beginner’s guide to search engine optimization

• But the real value is tracking your impressions and clicks over time.
• They’re also important when deciding which view or material to display depending on the particular URL or path requested.
• Adding internal links between related pages on your site is an SEO best practice because it helps search engines and users navigate your site and understand its structure.
• Low-quality or suspicious links — for example, ones that Google would consider as built deliberately to make it consider a site more authoritative — might reduce your rankings.

Your tactics to increase Brand Authority should feel natural, not forced. In one client report, we found that 52% of all AI search traffic was coming from ChatGPT. That insight shifted our focus toward more LLM-friendly copy and formatting. Some brands are already winning in generative search because of their positioning in media, third-party content, and user discussions. They are also showing up in Gemini for many related local search queries.

Don’t Ignore Voice Search

Tools like Semrush, Moz, and Ahrefs offer features for keyword research, content optimization, and performance tracking. Using these tools can streamline the on-page optimization process and provide valuable insights for improving your content. Researching keywords and competitors can help inform your SEO strategy so you know exactly how to proceed with your content and advertising. For this step, you’ll likely need the help of SEO tools and software.

Discover duplicate content, broken links, and page authority, and get both an XML sitemap and a detailed report of key site information with Siteliner. This tool will provide you with an audit of your technical SEO, content, and website’s popularity. Another cool feature of this free tool is the social shareability pane. This section provides social network data such as the number of likes, shares, comments, backlinks, and bookmarks across popular social networks. It provides detailed information about those keywords, including their position in SERPs, the URLs to which they drive traffic, and the traffic trends over the past 12 months.

You can think of these as “linkable assets” or “link bait” — content that is largely designed to get backlinks. So, adding firsthand experience to your content is one key way to differentiate yourself not just from your competitors, but also from AI content. Rankings and traffic are not the only metrics you should track. In fact, with all the changes happening in search these days, you might be tempted to shift your focus elsewhere. If Semrush isn’t your speed, Ahrefs occupies a very similar space in the SEO tools ecosystem as a premium rank tracker with slightly cheaper subscription options. This rank tracker’s insights and features are robust and scalable enough to handle virtually all performance monitoring needs for SMBs and enterprises.

Then, from the “KD%” (Keyword Difficulty percentage) drop-down menu, select either “Easy” or “Very Easy” to focus on keywords that are less competitive and easier to rank for. For instance, you can use the “Intent” drop-down filter to identify keywords with high purchase intent. Targeting these keywords can potentially bring in more sales and revenue. The tool will display a list of related keywords for you to review. For instance, use the KD% filter to identify keywords that are easier to rank for.